SoundCloud Partnership with Ticketmaster Enhances Artist Promotion
In a strategic move to enhance artist visibility and engagement, SoundCloud has unveiled an exciting partnership with Ticketmaster and Universe, both under the Live Nation umbrella. This collaboration aims to empower artists by allowing them to seamlessly promote and manage their events directly from their SoundCloud profiles. With the added benefit of a new promotional program, artists on SoundCloud’s Pro plan can now leverage a self-serve ticketing platform, creating a dynamic space for concert discovery. As the music streaming landscape evolves, this initiative highlights the increasing importance of live events in connecting artists with their audiences.
| Feature | Details |
|---|---|
| Partnership | SoundCloud partnered with Ticketmaster and Universe to enhance artist promotions. |
| Event Listing | Artists on SoundCloud’s Pro plan can list events on their profiles using Universe. |
| Customization | Artists can add or modify events they wish to promote. |
| Event Data Aggregation | SoundCloud will collect event data from Ticketmaster and other platforms. |
| Event Promotion | Events will be promoted through a concert discovery widget on SoundCloud’s homepage. |
| User Filters | Users can filter events by city, time, and genre. |
| Commission | SoundCloud earns a commission from affiliate ticket sales through Ticketmaster. |
| Previous Integration | SoundCloud previously integrated with Resident Advisor for artist events. |
| Market Trends | Selling tickets is a growing area for music streaming platforms. |
| Competitor Actions | Spotify is testing direct ticket sales and a subscription for early access. |
SoundCloud’s Exciting New Partnership
SoundCloud recently announced a fantastic partnership with Ticketmaster and Universe, both part of Live Nation. This collaboration is set to help artists promote their events in a more personalized way on their SoundCloud profiles. By allowing artists to list their events directly on their pages, SoundCloud is opening up new promotional opportunities that can help them reach more fans and fill more seats at their concerts.
This partnership will let artists who subscribe to SoundCloud’s Pro plan easily manage their events without leaving the platform. They can add, modify, or remove events based on what they want to promote. This is a huge step for artists, as it gives them more control over how they share their performances with fans.
Frequently Asked Questions
What is SoundCloud’s new partnership about?
SoundCloud partnered with Ticketmaster and Universe to let artists list and promote their events directly on their profiles.
Who can use the new event listing feature?
Artists subscribed to SoundCloud’s top-tier Pro plan can use the event listing feature to showcase their events.
How does SoundCloud help artists promote their events?
SoundCloud aggregates event data from various ticket platforms, allowing artists to select and showcase their preferred events.
What type of events can artists list on SoundCloud?
Artists can list concerts and events they wish to promote, customizing their profiles with relevant details.
How will users find events on SoundCloud?
Users can discover events through a concert discovery widget on SoundCloud’s homepage, filtering by city, time, and genre.
Does SoundCloud earn money from ticket sales?
Yes, SoundCloud earns a commission from affiliate ticket sales made through Ticketmaster links on its platform.
What was SoundCloud’s previous event integration?
Previously, SoundCloud integrated with Resident Advisor to display the latest three events of artists, but without customization options.
Summary
SoundCloud has teamed up with Ticketmaster and Universe to help artists promote their events directly on their profiles. This partnership allows artists on SoundCloud’s Pro plan to easily list and manage their events without leaving the platform. They can also link to tickets from other platforms. SoundCloud will feature these events on its homepage, letting users filter by city, time, and genre. This move reflects a growing trend among music streamers to sell tickets, similar to Spotify’s recent efforts. SoundCloud will earn a commission on ticket sales made through Ticketmaster.